Scroll to Top

Latest Articles on Business and Marketing

On the Radar

3 Tricks to Help Maximize Your Mortgage

Business Mortgage Loan

Getting a good mortgage loan, whether for personal or business, may seem like climbing the tallest mountain. This doesn’t have to be the case, however. There are many ways you can make a mortgage work for you. One of them is to make sure that you are an attractive borrower to lenders. The following...

Global Trends

What investment options promote business success?

1072-5768db0946d52.jpg

Starting a business has its own challenges and once you pass that stage, the main focus will be on how you can keep it running while realising growth at the same time. These are requirements for every successful business out there that require some investment. This success is not tied to investing capital...

Market Watch

Lanyards: Your Truly Versatile Promotional Item

Unprinted Lanyards

Lanyards – everyone seems to wear them nowadays. You see them at schools, companies, concert venues and conventions. People use them to hold their IDs or carry their keys, or even attach them to gadgets and bags. Along with their practical purposes, lanyards are great promotional items for businesses...

On the Radar

Public Relations: 3 Reasons Every Business Needs to Invest in It

2068-57675757dcc14.jpg

The value of public relations has long been established in Australia. PR professionals do more than writing press releases and engaging with key media representatives. Their services cover the more important areas of your business than you think. If you believe developing quality products and marketing...

On the Radar

Security Licence: The Key to Unlocking a Rewarding Career

1761-5763c03ae3709.jpg

For Australians who want to enter the security and protective service field, many of them opt to take and complete security training courses. Not only does having a security license in Queensland open up a whole lot of career opportunities in this sector, but it also pays very well. With the national...

Economy Hub

Lorne Asian Noodle Dishes to Try

500-57622f8ae1348.jpg

Simple yet flavourful. Sometimes with creamy, meaty broth, others pan-fried or stir-fried. Add to it fresh Oriental ingredients and you've got a savoury Asian noodle soup. In Lorne's restaurants, you can sample these homegrown Asian gourmets any time of the day. Among them is cuisine from Southeast...

Market Watch

Web Design: Less is More in the 21st Century

3651-5760eb2c60325.jpg

Various trends have come and gone in the field of web design. One of the trends that remained is a timeless concept: minimalism. Aside from being a nice platform, a minimalist design also enhances user experience. Some users don’t appreciate sites that are too difficult to navigate. Since there’s...

Inside Business

Stop, Look and Buy: Four Ways to Draw Audience to Your Booth

Event Booth

Tradeshows have been a popular marketing strategy for years. With advances in social media marketing and other forms of online marketing, you’d think this traditional setup would take a backseat in efforts of raising brand awareness. It’s true. Technology is revolutionising marketing at a rapid pace,...

Industry Leaders

Jay Z: “I’m not a businessman; I’m a business, man.”

936-57592bfa740db.jpg

Shawn Carter, popularly known as Jay Z, is an American rapper and businessman. As one of the most successful hip hop artists in the US, Jay Z’s net worth is at an estimated $550 million. Jay Z has received multiple awards and recognition for his music, but the corporate world also recognises the...

Economy Hub

Effective Pay Per Click Strategies for Your Business

3618-57579e4e548b2.jpg

Paid search is one way to reach your audience effectively, but if you spend money on ads without thinking about them, you will not only waste resources, but also miss out on building a strong consumer base. A clear-cut strategy enables you to boost profits, create a strong brand identity and identify...