Holiday shopping is both exciting and frustrating because it’s typically rushed. So it shouldn’t come as a surprise that when January rolls around, some of your holiday sales get returned to your store.
Holiday returns have likewise increased these past years because of the rise of pre-holiday sales, in which retailers offer huge discounts to those who want to start their holiday shopping before the holidays.
If you’re having issues reconciling your holiday returns, follow these tips.
Implement a Multi-channel Returns System
Shoppers don’t want to return items, but sometimes they just have to, so you need to offer them multiple options to make the process more convenient for them.
If you have an online and physical store, regardless of where shoppers purchased your item, give them the chance to choose where they would like to return the items, either in-store or sent back to your warehouse.
Offer a Special Returns Policy for the Holidays
You probably allow shoppers to return items within 30 days. In some cases, however, those who shop earlier than the other shoppers won’t be giving their gifts until Christmas so in such a scenario, the recipient of the gift would have no choice to return it (if they wanted to) within the 30-day return period.
With this in mind, consider giving some leeway for items purchased around the holidays. For instance, instead of 30 days, allow customers to return items with a period of 60 or 90 days, advises an experienced returns’ management service specialist.
However, you need make certain that your shoppers understand that this special policy only applies during the holidays.
Try to Convert Holiday Returns into Sales
Returns are troublesome, but they’re also an excellent opportunity to make more sales. Whether a shopper goes to your physical store to return items or goes to your website to check out your returns policy, you have the chance to re-engage with them.
By following these tips, you could manage your holiday returns easily and seamlessly. This is likewise a great time to review the existing return policy and see if you need to remove, tweak, or add more rules to it.