While online marketing campaigns have been aggressively pursued by almost every business, big or small, the advantages of some of the more traditional offline approaches to generating leads should not be discounted. Businesses should understand that to survive in today’s very competitive market, a good mix of both online and offline marketing strategies is needed.
Because many are already into online marketing, they have forgotten the traditional methods. Most believe that everyone is connected in a digital environment. However, not everyone owns an Internet-capable device. Not everyone can seamlessly surf through the web. As such, the traditional approaches to marketing should also be bolstered.
If you already have an online presence, then good for you. However, if you want to bolster this, then you need to master these offline marketing strategies.
Going out of your way to meet new people without necessarily talking about your business is an invaluable strategy that all businesses must engage in. While you may have your Facebook or Twitter accounts, meeting people on a face-to-face basis allow for you to show your credibility and trustworthiness as a person. When people trust you as a person, it is a lot easier to convince them to try your product or services. These personal connections will then create more leads for your business.
Maximize Printed Resources
If you love writing or have a knack for graphic arts, why not distribute pamphlets or even mini newsletters for your clients. You can also invest in good brochure design in Brisbane, theroom.com.au suggests. Considering a guerrilla tactic in offline marketing such as dropping business cards in establishments or placing Post-Its in publicly allowed places can also do the trick. You may as well write a feature article on your community newspaper or perhaps ask several organisations if you can write for them. If you have the financial resources, then why not write and publish a book?
Partner with Community Groups
If you are providing certain products, why not maximise your leverage by partnering with local community groups and events. You can give out samples as well as discounts to members of that particular group or club. Your active participation will entice other members to use your products and even go out of their way to market your business on their own to their respective network of friends.
Build Credibility to Speak
When you have gained enough reputation and credibility in both your offline and online network, you will need to brush up on your public speaking skills. There are a lot of people who would like to hear successful people share their experiences. You are, in effect, building credibility both for yourself and for your business.
These offline marketing strategies work so well to complement your online tactics. Using them creatively can help increase traffic and lead generation of your business.