According to esteemed real estate educator, Tom Ferry, only 13% of real estate agents succeed in the industry. This number is rather slim, and for an aspiring real estate agent, it looks far from reassuring. But before you retire your sales hat in the deepest recess of your closet, think of it this way: making sure that you do not end up along the 87% of failed agents is a matter of having these four qualities.
Whether you are selling a Lancaster property with the best reviews or a listing that has long stagnated, here are the characteristics you need to possess.
This does not equate with being a pushy salesperson. This just means knowing exactly what you are talking about, at all times. Act like a well-informed consultant to your client, and they too will have confidence in you.
Being creative serves a real estate agent well. Creativity allows you to come up with exceptional sales pitches and marketing strategies, as well as an airtight but out-of-the-box business plan.
A real estate agent’s job encompasses a lot of expertise. This is where curiosity proves invaluable. From legal subjects pertaining to land laws to the best practices in branding and promotion, there is a lot you must stick your nose into.
In the end, it boils down to closing deals. And here persistence is key. The best agents are not always innately gifted salespeople. Sometimes they just know how not to quit.
On top of exemplifying these qualities, to be a successful real estate agent, you must also be aware of the common reasons why agents fail. From delivering unrehearsed and insecure sales pitches to failure to market, these reasons run the gamut. Knowing the right qualities to have and the mistakes to avoid is the surest strategy for you to be on your way to becoming the next big thing in the real estate arena. Buckle up and enjoy the journey.