Family lawyers, being handlers of divorce cases, estate planning and the like, have a larger market than other practices. There are a few changes in the landscape, but overall, family law attorneys should get business on a regular basis.
Speaking of business, it’s one thing that lawyers should embrace. Firms are private practices where it should fund itself. Therefore, earning money is a big part of law practice. What is potentially dangerous is denying that it’s a part of the job.
Most lawyers are self-confessed traditionalists. They’re not averse to changes, but unless it’s industry-wide, it’s hard to see one innovate individually. Take marketing, for one. Ads seem a crass way of informing the public of your services, given that it’s all about plastering one’s face on a broadsheet or flyers. Most lawyers see this as unfashionable in such a polished line of work.
SEO: Sophisticated Marketing
Taking its capabilities, search engine optimization is indeed sophisticated in marketing services. Many law practitioners are getting to know link building, pay-per-click, Google ranking and industry-specific words in SEO. Family lawyers should take note considering the scale of their potential market.
Adapting All-Business Marketing Ideas
SEO will involve a fair bit of marketing, and lawyers would be wise to accept that fact. It’s never a good thing being left behind, but it’s character building sticking to old values. To retain balance between the two aspects, consider integrating these all-business ideas:
- Build on current community
- Firms owe their success to current clients, who actually pay for their services. Serving them better has countless benefits for the practice, even if not financially.
- Develop connections
- Meaningful connections to a few people are better than making shallow friendships with many. They can say all the good things to potential clients, maybe even convince them.
- Use some infographics
- In using infographics, use official stats or use something from certified sources. It helps cater to clients with modern tastes.
- Ads must be inspired at the least, ingenious at most
- Simply listing areas of practice and bragging about awards won’t attract clients. Hire professionals who can come up with innovative ideas for legal ads.
Lawyers who decide to “go with the flow” reap the benefits of being tech savvy. It doesn’t take away the hard values of being a legal practitioner, nor is it crude. It’s simply the way of the times.