The marketing concept is like a horse. It looks no other way than straight. Direct to the goal: the profit.
But, this trend of extremely fatiguing, straightforward outlook rarely works. And the reason for that is not a total shocker at all.
In fact, according to BNI.com.au, successful small business networking functions so well that there is no need for any actual marketing anymore — only dedication to the right business. That is done by putting your best foot forward for an authentic customer experience.
Below are ways to generate direct business referrals that work:
Have a Not-So-Unique Line of Products and Services
For this part, you don’t need something that is mind-boggling. Uniqueness in this accord can also mean providing a product or service in an entirely different manner that makes your brand truly stand out.
All products are susceptible to failure, but not all companies whose products caused relative inconvenience to their clients fail too. The trick is by forming a reliable customer support that will let them feel that you care and everything else will surely follow.
Tell Your Real Story
As a business in a condensed market, it’s important that your customers and networks know where your services stand. If potential referrers don’t understand your business model completely, it becomes harder for them to talk about what you do; thus, limiting referral opportunity success.
Build Mutual Relationships With Your Colleagues
What better way to promote your business than having the help of your colleagues who knows you best? The first thing you should remember is that you have to remind them of what you do and what you offer.
Be Outrageously Present
Don’t get the idea wrong. This only means that if you can help it, try to be present in every positive situation, whether it is a fundraiser event, a conference, a seminar, or a brunch meeting with your colleagues. To boost your rate of referral, leave them with something that will remind them of your business as a calling card, brochure, or you can even ask them to like your awkward Facebook page.
To have a sustainable business, build positive relationships in all areas of your work and personal life.