Sales of Ford Ranger vehicles in the Asia-Pacific region reached 63,525 units in the first half of 2017, up 21 percent this year. The increase has been noticeable in Australia as well, where transactions set a new record between January and June with 21,638. This number represented a 19 percent increase from the same time in 2016.
The increasing demand for the Ford Ranger takes place as more drivers shift their attention in buying vehicles geared for versatility, regardless of whether it is for business or pleasure, according to Mark Ovenden, Vice-President of Marketing, Sales and Service for Ford Asia-Pacific. Ovenden added that the Company expects to see a continual rise in demand due to the vehicle’s use of smart technologies, design, fuel-efficiency and comfort. The trend will benefit suppliers of Ford Ranger diesel filter and spare parts since new purchases mean a higher need for equipment.
Ford Ranger sales in New Zealand remained the best-selling car in the country, as purchases rose 24 percent to 4,980 units. In Thailand, the market share of the vehicle significant rose by 51 per cent to 11.7 percent, with 20,230 units sold in the first half. Year-to-date sales in the Philippines led the Ford Ranger to be the second most popular car in the country, accounting for 25 percent of the market with a record number of 4,596 vehicles sold during the period. Ford Ranger sales in Taiwan rose 29 percent, as Taiwanese drivers shared the same reason with Australian customers: they wanted a versatile car that’s perfect for work and leisure.
The popularity of the Ford Ranger in the Asia-Pacific region could still even increase. With this trend in the market for a versatile yet stylish vehicle, Ford's sales could increase in the next 12 months.