Perception is reality; this is an adage that you must always remember when you plan a branding campaign. Sometimes, it doesn’t matter if you have the best product or even use the highest quality materials, if a potential customer doesn’t see it the way you do, they will always choose the competition. An expert that focuses on internet marketing services in California cites that this is when you need to create and implement a strategy that centers on improving brand perception.
The Product or Service Experience
Some businesses spend so much money on advertising and planning but fail to improve customer experience with their services or products. Marketing strategies help mold brand perception, but they are only one part of the equation. Experiences, whether good or bad, can make or break a company. Poor quality products, unsatisfactory service and poor packaging all affect the experience positively or negatively.
Identify ways you can improve user experience, be it by adding or improving features, or changing the packaging. Look at the price of your items, are they reasonable and competitive? You may have priced your brand out of the market.
Identify the Key Players
Some of the influencers of brand perception are reviews, recommendations and word of mouth. To influence people, you must first identify key players; these can be individuals or groups that have enough sway to change your audience’s mind. Most people make buying decisions because a friend or someone they trust or look up to recommended it to them. Find these influencers and collaborate with them to improve the perception of your brand.
The definition of the decoy effect is the addition of another element to convince a person into thinking that a specific alternative is better than the other available options. This makes it seem like your brand offers value by packaging complementary products and services.
These strategies allow you to improve brand perception and provide value to potential and current customers. Implement these to gain a competitive advantage and boost conversion rates.