These days, competition among businesses is tougher than ever. There are several players in every field that even if you have been in business for so long, you still need to defend your market position to maintain a competitive edge. This is where smart branding comes in.
Determine your brand’s distinct qualities
It is safe to say that yours is not the only business in the market that has the product or service you are offering. To create a smart branding strategy, you need to determine what your company does best other than what you are selling, and use it as a way to engage your target market.
Create an effective advertising campaign
After figuring out your brand’s distinct attributes, make sure that it is communicated well within your organisation, as well as in all your advertising efforts. According to VoodooCreative.com.au, modern advertising is not about having the budget to spend more than what your competitors are able to; It is more about having a more creative approach. To get the target market's attention and gain conversions, you need to have a well-planned advertising campaign.
Create buzz on social media
Whether you are using print, radio or television commercials, the key is to have the most impact in a smart and creative way. Or you can take it to a whole new level and turn to social media. With social media marketing, you are likely to achieve high conversion rates because you are “humanising” your brand. Social media platforms such as Facebook, Twitter, and LinkedIn give your brand a venue to act like people do: It can comment, tweet or “like” a post. This is crucial since most people prefer to engage with other people, not with faceless companies.
Smart branding is less about pushing sales, but more about promoting value to your customers. Instead of telling people to buy your products/service, find an effective way to engage their attention, gain their trust, and meet their specific needs.