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Latest Articles on Business and Marketing

Market Watch

Lanyards: Your Truly Versatile Promotional Item

Unprinted Lanyards

Lanyards – everyone seems to wear them nowadays. You see them at schools, companies, concert venues and conventions. People use them to hold their IDs or carry their keys, or even attach them to gadgets and bags. Along with their practical purposes, lanyards are great promotional items for businesses...

On the Radar

Public Relations: 3 Reasons Every Business Needs to Invest in It

The value of public relations has long been established in Australia. PR professionals do more than writing press releases and engaging with key media representatives. Their services cover the more important areas of your business than you think. If you believe developing quality products and marketing...

On the Radar

Security Licence: The Key to Unlocking a Rewarding Career

For Australians who want to enter the security and protective service field, many of them opt to take and complete security training courses. Not only does having a security license in Queensland open up a whole lot of career opportunities in this sector, but it also pays very well. With the national...

Economy Hub

Lorne Asian Noodle Dishes to Try

Simple yet flavourful. Sometimes with creamy, meaty broth, others pan-fried or stir-fried. Add to it fresh Oriental ingredients and you've got a savoury Asian noodle soup. In Lorne's restaurants, you can sample these homegrown Asian gourmets any time of the day. Among them is cuisine from Southeast...

Market Watch

Web Design: Less is More in the 21st Century

Various trends have come and gone in the field of web design. One of the trends that remained is a timeless concept: minimalism. Aside from being a nice platform, a minimalist design also enhances user experience. Some users don’t appreciate sites that are too difficult to navigate. Since there’s...

Inside Business

Stop, Look and Buy: Four Ways to Draw Audience to Your Booth

Event Booth

Tradeshows have been a popular marketing strategy for years. With advances in social media marketing and other forms of online marketing, you’d think this traditional setup would take a backseat in efforts of raising brand awareness. It’s true. Technology is revolutionising marketing at a rapid pace,...

Industry Leaders

Jay Z: “I’m not a businessman; I’m a business, man.”

Shawn Carter, popularly known as Jay Z, is an American rapper and businessman. As one of the most successful hip hop artists in the US, Jay Z’s net worth is at an estimated $550 million. Jay Z has received multiple awards and recognition for his music, but the corporate world also recognises the...

Economy Hub

Effective Pay Per Click Strategies for Your Business

Paid search is one way to reach your audience effectively, but if you spend money on ads without thinking about them, you will not only waste resources, but also miss out on building a strong consumer base. A clear-cut strategy enables you to boost profits, create a strong brand identity and identify...

Market Watch

The Greatest Reasons You Should Go for Metal Roofing

In Oklahoma, there are many different popular roofing materials available. From rubber to wood to solar cell, homeowners have numerous options to choose from. However, metal roofing remains on top of the list, according to figures from ROBBINS ROOFING. Less risk for snow and hail damage Although heavy...

Economy Hub

In Investment, Forewarned is Forearmed

Should you equate investing with gambling, you could be inviting disaster from the get-go. Had it been equivalent to throwing money only to chance, there certainly be no need to study the circumstances to make things work. For many Singaporeans caught in various financial scams however, such is a hard...