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Latest Articles on Business and Marketing

On the Radar

Things You Didn’t Know Affect the Productivity of Your Talent

Employees’ Productivity

According to the Government of New Zealand, it is the responsibility of employers to ensure the safety of the people who work for them. The Health and Safety in Employment (HSE) Act of 1992 is one of the laws that all employers should follow and one of its key components is ensuring a safe and healthy...

Industry Leaders

Think Before You Pick: Mistakes When Hiring an Ad Agency

Building a business is definitely a tough job, but sustaining it is even tougher. You need to be knowledgeable about numerous facts and you should correctly apply them. There are many things you need to do, and one is to create effective advertising campaigns. This is where the importance of hiring a...

Inside Business

The One Page Rule Doesn’t Work for Resumes Anymore

Ever heard of the one-page rule when writing a resume? You probably have. Its supporters argue that employers deal with hundreds, if not thousands, of applicants regularly; thereby, making their attention spans a bit more limited. To cope with that, your resume must be as brief as possible, since all...

On the Radar

Fun Things to Do in Fremantle

Outdoor Activities

Western Australia’s port city is recognised for its rich maritime history, its family-friendly vibe and great outdoor recreational options. From watching a football league game of the local legends, Fremantle Dockers to exploring the colonial era of the Fremantle Prison, visitors can be a part of several...

Inside Business

Giving and Gaining: The Business Referral System for New Businesses

Businesspeople Discussing Plans

New businesses rarely have the capital to spend on expensive advertising campaigns. Advertising costs a lot of money and generally works better for established companies. For small businesses, referrals are much more cost effective. Business referrals use word-of-mouth to gain new customers and foster...

On the Radar

Bitcoins for Beginners: Taking the First Step

Bitcoins

Bitcoins are surprisingly still a mystery to many people. This form of internet currency has been around since 2008 and was an open-source project invented by Satoshi Nakamoto, a person whose identity is the source of much speculation. Bitcoins are a form of digital currency with a decentralised administration...

Economy Hub

Awesome Ways to Generate Referrals Without Spending Money

The marketing concept is like a horse. It looks no other way than straight. Direct to the goal: the profit. But, this trend of extremely fatiguing, straightforward outlook rarely works. And the reason for that is not a total shocker at all. In fact, according to BNI.com.au, successful small business...

On the Radar

Spaced Repetition is Everything, Especially for CPE Exams

studying strategy.

Earning your CPE credits can be likened to taking a walk in the park — a Jurassic park, that is. To fulfill your dreams of serving through numbers and taxes, taking the time to study all there is that needs to be known regarding the matter is important. The sleepless nights and endless reviewers will...

Inside Business

Live for Another Day: Knowing Which Advice to Follow to Avoid Business Failure

Avoiding Business Failure

When you’re in business — whether it’s a startup or one of those home-grown businesses that have been around for ages — you meet many people who try to tell you how you can make your company grow. Many of them have had less success in business than you or have even yet to start, but that does...

On the Radar

Your Online Reputation Matters: Use SEO to Manage It

Online Reputation

All thanks to the World Wide Web, everyone can now easily express their opinions and thoughts. However, it has also made it possible for consumers to rant and complain about companies and businesses. When a customer posts something negative about your business, you can expect it to take a serious toll...