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Latest Articles on Business and Marketing

Industry Leaders

Maintain Your Competitive Edge with a Smart Branding Strategy

These days, competition among businesses is tougher than ever. There are several players in every field that even if you have been in business for so long, you still need to defend your market position to maintain a competitive edge. This is where smart branding comes in. Determine your brand’s...

Market Watch

Warm Nights and Chilly Days: Make Your House Feel Like Home

When the weather chooses to be warm, it can get uncomfortably hot. When a gust of cool air relieves the sweltering heat, chilly climate usually follows. And of course, you cannot miss the rainy days that come in between. Welcome to the Kiwi life. Admittedly, your home air conditioning system and your...

Inside Business

The Selling Point: Making Investors Want to be Part of Your Business

To make money, you have to spend money. This is one of the most basic rules of starting a business; you have to be ready to invest in order to begin any kind of operation. The same is true, of course, for anyone who wants to invest in a small business. Putting money into that business is the name of...

Market Watch

Content and Copy: Your Business’ Next (Marketing) Ventures


The more successful a business becomes, the more challenging it is to achieve and maintain future success. It’s just the way of life that the higher you go, the more nature tries to stop you. But, it’s also natural to want to overcome difficulties and seek higher ground. Success in business varies,...

Global Trends

Choosing Your Debutante’s First Jewelry Gift

Fine Jewelry in Boise

You can give your child many kinds of gifts on her 18th birthday during her debutante ball. However, you may want to consider buying her jewelry to go well with her dress and looks. That said, these choices are ideal for a young woman who’s coming of age. Silver and Platinum Gold seems to be the...

Global Trends

Content Marketing: 3 Top Places to Share Digital Content

Much like any American state, you have to perform miracles to make your business stand out in The Volunteer State. The competition in major markets is so fierce there’s no other way to bring your brand closer to your customers, but to spend a considerable amount of marketing dollars before you...

Global Trends

Lost Your Job? Here’s What You Can Do

No job is certain. The next thing you know, you may be looking through the classifieds again.  When your income depends on your job, you will have no control over it. When the time comes that your employer would tell you he no longer needs your services, then you can either put up a fight or accept...

Economy Hub

New Homeowner Pointers: How Can Mortgage Refinancing Help You

You may have had heard of the term refinancing and have been offered this service by your mortgage provider or bank. It is simply exchanging your current mortgage plan with a better package or something that would fit your current financial status. Even if most people would just leave their current mortgage...

Industry Leaders

Hidden Facts that Add to Your Home Loan Rates

Everyone could afford to pay for their home if they knew the mistakes they needed to avoid. As long as you have a salary chances are that a mortgage rate that works for you exists especially if you are a professional. Unfortunately, not many people are aware that certain things contribute towards increasing...

Global Trends

4 Simple Yet Effective Ways to Improve Your SEO Campaigns

Sometimes, business owners pressure their SEO specialists to get fast results that they forget that it takes a lot of time and effort to make websites rank high on search results. You need polished campaigns and up-to-date strategies so you can get long-lasting and impressive results instead of fast...