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Latest Articles on Business and Marketing

Industry Leaders

Gold Coast Companies: Focusing on Fewer Options for Clients?

The Gold Coast is home to people who know what they want—from coffee to vegan food to houses.  Don’t get it wrong. The Gold Coast offers variety. But baristas and food establishments are trimming down their offerings, and it’s not hurting anybody.  The reason? The Queensland...


Location Matters: Geotargeting Tips for Better PPC Campaigns

Unless you’re planning to dominate the entire world, your PPC ads don’t really have to be seen by each and every person around the globe. If the services and products you are marketing are only limited to particular countries, states, or cities, then you should focus your efforts on geotargeting...

Global Trends

What Exactly is a Digital Agency?

Digital Marketing Agency

Put simply, a digital agency seldom performs print work but rather it’s a field that has progressed into more than making websites. This also includes handling social media platforms, mobile, applications, podcasts, software, kiosks, and digital signage among others. It requires a comprehensive...

Inside Business

The Other Side of the Australian Indigenous Tourism Industry

NAIDOC product

On the surface, it looks like indigenous tourism is a simple and straightforward plan. But, there are complex issues that are bubbling beneath it all that everyone in the industry is always careful to tread. There are questions and debates about whether indigenous tourism is a good thing. On the one...

Economy Hub

Using Your Blog to Make Money: Is it Possible?

Nowadays, anybody can start their own blog. This is thanks to free blog hosting services, which have made this possible for people of all ages. But different people use blogging for different purposes. That’s why if you are planning to start one, you have to first define your purpose. Are you into...

Market Watch

3 Ways to Improve Your Small Business’s SEO Value

Just because you only own a small business doesn’t mean you can’t use SEO to promote it. In fact, there are a lot of ways for small businesses to thrive online and find loyal customers. Because of the impressive rise of mobile devices, small businesses can get more leads because of SEO.  To help...

Economy Hub

The Roof Colour Effect: What is it Really All About?

If you aren’t a builder, then you might think that all roof colours are the same. No matter if it’s white, black or even rainbow-colored, roofs do the same thing: protect a home and add aesthetic appeal. But, according to Brockelsby Roofing Products, a team of roofers from Lower Hutt,...


Does Worker’s Comp Cover Commuting Employees?

Worker’s compensation insurance covers any injuries that occur during work hours. But what if you get injured while going to or leaving from work? Would worker’s comp cover you? Generally, the time spent while commuting to and from work does not count as work hours. As such, most insurers won’t...

Industry Leaders

Historical Landmark: Shakespeare’s Globe Theatre

It’s finally the opening day of your favorite play. You stride towards the front of the theater, having paid more to see the actors closer. You settle into your comfortable playhouse seat. You hear everyone around you anticipating. After a while, the lights dim and the curtains rise. If you’ve...


Save 40% of Your Precious Time with these AdWords Management Shortcuts

Managing an AdWords campaign still continues to be a daunting and time-consuming job for numerous people. However, this doesn’t have to be the case. Below are a few practical shortcuts and tweaks that can save up to 40% of your time.Copy and Paste your Existing Ad Groups and then Replace the Word...