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Latest Articles on Business and Marketing

Industry Leaders

The Road to Better Business Financial Management

business management

Managing finances is often cumbersome to entrepreneurs who have just started their business venture. One wrong approach can result in huge financial burden at the end of the day. Knowing the basic must-haves may not give you detailed understanding on managing your finances, but it gives a great introduction...

Global Trends

All-Business Marketing Strategies Family Lawyers Should Try

Marketing Strategies

Family lawyers, being handlers of divorce cases, estate planning and the like, have a larger market than other practices. There are a few changes in the landscape, but overall, family law attorneys should get business on a regular basis. Speaking of business, it’s one thing that lawyers should embrace....

Market Watch

The Growing Relevance of Local SEO

Local SEO

Local search is no longer limited to mom-and-pop stores, as practically all kinds and sizes of businesses stand to benefit from this marketing strategy. With Google’s current algorithm updates, localizing your online marketing strategy only continues to be more relevant. Search Engines Adore Locally-Listed...

Market Watch

Keeping It Clean: When Small SEO Mistakes Turn Big

SEO Mistakes You Must Avoid

In nature, search engine optimisation techniques can be complicated to those who are not familiar with Google’s algorithms. Once an effective SEO campaign is in motion, you can successfully boost the traffic and rank of your website. To implement good web optimisation practices for your site, industry...

Market Watch

Twitter, Uber, and NYTimes among the First Apple Watch-Ready Apps

With the release of pre-ordered Apple Watches coming soon, consumers will be flooding the App Store scouring for the latest apps they install on their own devices. With the launch of the newest product from Apple, the industry has experienced uproar in hopes of accommodating the sudden need for attending...

Industry Leaders

GoFundMe Now Valued at $500M Despite Being Bootstrapped

Crowdfunding website, GoFundMe, was created in 2008. Their ambition was housing fundraisers all over America and bringing them closer to those that have the resources to back causes and movements significant to them. People all over America have turned to these platforms to create engaging and relatable...

Inside Business

Fast Food Chain Giant McDonald’s Sale Slows Down

Being forerunners of the food industry, McDonald’s is known for serving billions of people all over the world and for having a stable, if not rising, sales along with their continuous success. With the arrival of fast casual restaurants like Chipotle, however, the Golden Arches is faced with the challenge...

Global Trends

Online Advertising Revenue Reaches Almost $50 Billion

The constant growth in advertising and marketing has breached boundaries. With the emergence of digital and mobile advertising, the growth every few years has since then been sustained at a double-digit pace. With more money going into advertising, the industry has garnered a 16% hike in revenues—49.5%...


Public WiFi Zones May Be Dangerous with Apple iOS 8’s Newest Bug

It’s no longer a surprise that tech giants struggle with the many hindrances and because of Apple’s huge market share, they have been the target of most hackers. By finding loopholes and flaws in its system and software, hackers are able to get valuable information from users and use it for profit....

Industry Leaders

What You Need to Know About Franchising Your Business

Franchising allows small businesses to take off on a larger scale by having other business owners replicate their success under an agreement. Companies like McDonald’s, The UPS Store, and RE/MAX LLC are just some of the success stories to come out of franchising. And while intimidating, franchising...