It doesn’t matter if your campaign is excellent if nobody knows about it. All your efforts will be in vain if you fail to let people know that you launched a new product or service. This is where a public relations (PR) company comes in. Hiring a vendor means added cost so you need to ensure that you are getting the right investment. Here are 5 questions you need to ask a PR company before signing them in.
What is Your Measure of Success?
Success means different things to different people. But in the PR and marketing world, success if something that you can put a figure to. For instance, a campaign’s success can be measured in the form of awareness, high conversion of leads, consistent lead generation and more. Before you hire a PR company, you have to make sure that their measurement of success is the same as yours so you are both on the same page.
What Past Projects Have You Worked On?
Without getting into specifics, you’d want to hire a PR company that has experience in the same industry as yours. While you can’t hire a competitor’s PR agency, it is better to hire a team that knows your industry from past clients. Remember, hiring a PR team is a huge company expense so make sure they know what they’re doing.
What are the Best Media to Use for My Industry?
While digital media, especially social media, is all the rave now, you’d want your PR team to be ahead of the game. This means that they should not only focus on the channels that work now, but also those that are just beginning to pop out of their shells. For instance, augmented reality is not really a new channel. Some brands have been using it for years but with the huge success of Pokemon Go, more brands have started to see how AR can work for them. Your PR agency should have the right futuristic vision that could help you reach your goals.
Ask Before You Hire
Sphere notes that having a Melbourne PR company is not just your bridge to reach more people. They should be your partners who help you reach the same goals. They should be able to represent you to the best of their abilities and resources and that decision starts by determining if you’re both on the same page. Use these questions to see if the PR agency will be a good strategic partner or just another expense with very little ROI.