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Tag Archives: branding

Global Trends

Breaking News: Maintaining Your Social Media Profile

How should your business react to bad events? To start with, prioritise your consumers’ emotions. While people may not expect companies to halt business and sympathise with those affected by events, they will appreciate the gesture. And in this digital age, sympathy is typically conveyed on social media. How will your brand handle delicate situations […]

Global Trends

Improve Brand Perception with These Ideas

Perception is reality; this is an adage that you must always remember when you plan a branding campaign. Sometimes, it doesn’t matter if you have the best product or even use the highest quality materials, if a potential customer doesn’t see it the way you do, they will always choose the competition. An expert that […]