Online shopping continues to grow into the virtual marketplace that it is today. It’s a long way from its humble beginnings when Michael Aldrich hooked up a TV and a computer to a telephone line to sell groceries. With the millions of e-commerce sites, you can shop for almost anything wherever you are: in bed with your PJs or stuck in traffic in sweltering heat with your business suit on.
Stealio.com believes that online shopping should be a hassle-free experience. And so it is, thanks to promo codes, free shipping, and the convenience of online payment. But how does e-commerce affect the marketing world? Are physical stores threatened? Has it made people lazier?
E-commerce vs. Commerce
According to a 2016 survey, 96 percent of Americans do their shopping online. That’s 96 percent of Americans who are OK with making a purchase, even if they haven’t physically seen or touched the product. That could be the biggest difference between commerce and e-commerce.
Moreover, the traditional way of shopping involved carrying around cash or credit cards, driving out to a store, walking around to choose a product, and driving back home. E-commerce takes out all the legwork of shopping.
Two Sides of the Story
Just like everything in this world, e-commerce has its pros and cons. The convenience of shopping from your own home and having the products delivered to your doorstep seems to balance out the fact that your purchases are intangible until you receive it.
Prices for online and physical stores don’t differ as much anymore, and anyone can steal or hack your credit card information.
Concluding the Hype?
As technology continues to advance, e-commerce will be right there beside it, eagerly waiting to pounce on the next upgrade, software, or user-friendly platform. Online shopping has every right to be a hype for as long as it wants because the advantages it gives the world of marketing still outweigh the disadvantages.